Front-end work, taken seriously.
+ years shipping products end to end, from customer discovery to full-stack build, with teams at AMEX Travel, BBVA, and Rivian. Lately: designing with Claude and Pencil, and shipping AI-assisted tooling and LLM product features.
Recent engagementsask about the rest
About
A bit about me

I'm a Product Engineer with 15+ years in the industry. I ship products end to end: discovering user problems, designing with AI tools, and building full-stack across frontend, backend, and real-time systems. I run Bliss DDM, now focused on a single product.
I founded Veterinapp, a multi-tenant SaaS for veterinary clinics. I ran customer discovery with clinics, designed the product, and built it end to end: a schema-per-tenant architecture on Next.js and React, a full design system, and AI-assisted clinical workflows for productivity enhancements. It's live and serving clinics.
I've shipped at scale with teams at American Express, BBVA, and Natura, and built custom software for startups including Rivian, Hiatus, and Zenfolio. More recently I led a 15-engineer front-end team at a venture-backed workforce platform, co-authoring the agentic coding workflow that now gates every component PR and shipping 50+ components for an in-house design system. On a real-time communications platform I architected an in-browser softphone end-to-end, sustaining 1,000+ concurrent calls, and shipped the front-end for its LLM features: summarization, sentiment, and form auto-fill.
I take on engineering work where craft, performance, and a clear product story actually matter. Most of my output is private. Some of it lives in open source. I also speak at meetups, mostly about UX, TypeScript, and accessibility.
My wife and I have kids, dogs,
parakeets, bunnies, and an unreasonable number of plants .
Trajectory
Experience
- Jan 2014Now
Founder & Product Engineer, Bliss DDM
Started as a digital studio for international clients, now focused on a single product. Open to select product-engineering collaborations.
Multi-tenant SaaS for veterinary clinics. Customer discovery with clinics, end-to-end product design, a schema-per-tenant architecture on Next.js and React, a full design system, and AI-assisted clinical workflows for productivity enhancements. Live at veterinapp.mx.
- Jul 2022Dec 2024
Senior Fullstack → Interim CTO
Joined part-time leading frontend, scaled to interim CTO owning product direction and the full stack across frontend, backend, and DevOps, then returned part-time. Shipped a new product version with Stripe in-app purchases, cart, email notifications, and the Next.js 15 / RSC migration.
- Feb 2023Apr 2024
Tech Lead, Distillery
Shipped the UI for a 150k+ row product with a 60% performance improvement. Built 40+ reusable TypeScript components and an architectural blueprint for 3x user growth.
REST + TypeScript with Contentful and Shopify headless integrations. 70% deployment time reduction, 50% API response improvement, 100K+ daily transactions at 99.9% uptime.
- Feb 2020Feb 2022
Senior Frontend Engineer
Built internal RFQ and supplier management tools processing $50M+ in supplier quotes. Architected a Module Federation micro-frontend enabling parallel development for 100+ engineers across 15 teams. Led 2 development teams (12 engineers), mentored 8+ junior engineers, and ensured WCAG 2.1 AA compliance.
- Nov 2018Jan 2020
Frontend Tech Lead
- Jul 2014Oct 2018
Senior Frontend Developer
- Oct 2013Jul 2014
Frontend Tech Lead
- Dec 2011Sep 2013
Mobile and Web Developer
Capabilities
Skills
AI Product Engineering
Agentic Workflows · LLM Product Features · Design with AI (Claude, Pencil)
Claude Code · Spec-Driven Development · Automated Code Review
Frontend
TypeScript · React · Next.js · Tailwind CSS
Remix · React Query · Server Components · Server Actions
Backend
Bun · Elysia
Node.js · GraphQL · Drizzle
Mobile · Desktop
React Native
Electron
Databases
PostgreSQL
Supabase · Turso · MongoDB
Quality
Accessibility (WCAG 2.1 AA)
Performance · SEO · Playwright
Also: Customer Discovery · Product Strategy · Feature Ownership · End-to-End Product Engineering · Team Leadership · Agentic Developer Workflows · Design Systems Architecture · Real-Time Architecture · UX / UI Development · Mentoring & Training · Performance Optimization · Client Communication
Contact
