DANIEL ROCHA

Front-end work, taken seriously.

15+ years shipping products end to end, from customer discovery to full-stack build, with teams at AMEX Travel, BBVA, and Rivian. Lately: designing with Claude and Pencil, and shipping AI-assisted tooling and LLM product features.

Recent engagementsask about the rest

About

A bit about me

Daniel Rocha

I'm a Product Engineer with 15+ years in the industry. I ship products end to end: discovering user problems, designing with AI tools, and building full-stack across frontend, backend, and real-time systems. I run Bliss DDM, now focused on a single product.

I founded Veterinapp, a multi-tenant SaaS for veterinary clinics. I ran customer discovery with clinics, designed the product, and built it end to end: a schema-per-tenant architecture on Next.js and React, a full design system, and AI-assisted clinical workflows for productivity enhancements. It's live and serving clinics.

I've shipped at scale with teams at American Express, BBVA, and Natura, and built custom software for startups including Rivian, Hiatus, and Zenfolio. More recently I led a 15-engineer front-end team at a venture-backed workforce platform, co-authoring the agentic coding workflow that now gates every component PR and shipping 50+ components for an in-house design system. On a real-time communications platform I architected an in-browser softphone end-to-end, sustaining 1,000+ concurrent calls, and shipped the front-end for its LLM features: summarization, sentiment, and form auto-fill.

I take on engineering work where craft, performance, and a clear product story actually matter. Most of my output is private. Some of it lives in open source. I also speak at meetups, mostly about UX, TypeScript, and accessibility.

My wife and I have kids, dogs,
parakeets, bunnies, and an unreasonable number of plants .

Trajectory

Experience

  1. Jan 2014Now

    Founder & Product Engineer, Bliss DDM

    12 yrs · 5 mo

    Started as a digital studio for international clients, now focused on a single product. Open to select product-engineering collaborations.

    May 2024NowVeterinappFounder & Product EngineerNow

    Multi-tenant SaaS for veterinary clinics. Customer discovery with clinics, end-to-end product design, a schema-per-tenant architecture on Next.js and React, a full design system, and AI-assisted clinical workflows for productivity enhancements. Live at veterinapp.mx.

  2. Jul 2022Dec 2024

    Senior Fullstack → Interim CTO

    Folio Travel2 yrs · 5 mo

    Joined part-time leading frontend, scaled to interim CTO owning product direction and the full stack across frontend, backend, and DevOps, then returned part-time. Shipped a new product version with Stripe in-app purchases, cart, email notifications, and the Next.js 15 / RSC migration.

  3. Feb 2023Apr 2024

    Tech Lead, Distillery

    1 yr · 2 mo
    Sep 2023Apr 2024NaturaFrontend Tech Lead

    Shipped the UI for a 150k+ row product with a 60% performance improvement. Built 40+ reusable TypeScript components and an architectural blueprint for 3x user growth.

    Feb 2023Sep 2023AlurxBackend Tech Lead · team of 3

    REST + TypeScript with Contentful and Shopify headless integrations. 70% deployment time reduction, 50% API response improvement, 100K+ daily transactions at 99.9% uptime.

  4. Feb 2020Feb 2022

    Senior Frontend Engineer

    Rivian Automotivevia Turing2 yrs

    Built internal RFQ and supplier management tools processing $50M+ in supplier quotes. Architected a Module Federation micro-frontend enabling parallel development for 100+ engineers across 15 teams. Led 2 development teams (12 engineers), mentored 8+ junior engineers, and ensured WCAG 2.1 AA compliance.

  5. Nov 2018Jan 2020

    Frontend Tech Lead

    Zenfolio / Photobookervia Truelogic Software1 yr · 2 mo
  6. Jul 2014Oct 2018

    Senior Frontend Developer

    American Expressvia iSeatz4 yrs · 3 mo
  7. Oct 2013Jul 2014

    Frontend Tech Lead

    BBVA Bancomervia Adesis Netlife9 mo
  8. Dec 2011Sep 2013

    Mobile and Web Developer

    Ixpan1 yr · 9 mo

Capabilities

Skills

AI Product Engineering

Agentic Workflows · LLM Product Features · Design with AI (Claude, Pencil)

Claude Code · Spec-Driven Development · Automated Code Review

Frontend

TypeScript · React · Next.js · Tailwind CSS

Remix · React Query · Server Components · Server Actions

Backend

Bun · Elysia

Node.js · GraphQL · Drizzle

Mobile · Desktop

React Native

Electron

Databases

PostgreSQL

Supabase · Turso · MongoDB

Quality

Accessibility (WCAG 2.1 AA)

Performance · SEO · Playwright

Also: Customer Discovery · Product Strategy · Feature Ownership · End-to-End Product Engineering · Team Leadership · Agentic Developer Workflows · Design Systems Architecture · Real-Time Architecture · UX / UI Development · Mentoring & Training · Performance Optimization · Client Communication

Contact

Tell me what you're building, and who it's for.