Web products that ship, perform, and stay accessible.

0+ years in TypeScript and React, leading front-end teams from startup MVPs to AMEX Travel, BBVA, and Rivian.

See selected workGet in touch

Recent engagements · ask about the rest

About

A bit about me

Daniel Rocha

I'm a Software Engineer from Mexico City with 15+ years in the industry and a deep interest in design, UX, AI, and performance. I run a small studio called Bliss DDM.

I've helped teams at American Express, BBVA, and Natura ship at scale, and built custom software for startups including Rivian, Hiatus, and Zenfolio.

I take on engineering work where craft, performance, and a clear product story actually matter. Most of my output is private. Some of it lives in open source. I also speak at meetups, mostly about UX, TypeScript, and accessibility.

My wife and I have two kids , 14 dogs , 2 parakeets , 2 bunnies , and an unreasonable number of plants .

Trajectory

Experience

  1. Jan 2014Now

    Founder & CEO, Bliss DDM

    Bliss DDM12 yrs · 4 mo

    Small digital studio building TypeScript products for clients across IoT, industrial automation, and SaaS. All freelance and consulting work runs through here. Currently taking on new engagements.

    May 2024 – NowMi VetSolo EngineerNow

    Veterinary practice management SaaS. Subscription billing, landing page, payment processing, and client management.

    Feb 2022 – Jul 2022CYMAQ IoTFullstack Lead

    Industrial IoT for compressor management and monitoring. Real-time equipment tracking and predictive maintenance for manufacturing clients.

    Feb 2022 – Jul 2022RagasaFullstack Lead

    Custom enterprise software for train management. Streamlined logistics and operational efficiency for rail transportation.

  2. Jul 2022Dec 2024

    Senior Fullstack → Interim CTO

    Folio Travel2 yrs · 5 mo

    Joined part-time leading frontend, scaled to full-time as interim CTO running frontend, backend, and DevOps, then returned part-time. Shipped a new product version with Stripe in-app purchases, cart, email notifications, and the Next.js 15 / RSC migration.

  3. Feb 2023Apr 2024

    Tech Lead, Distillery

    Distillery1 yr · 2 mo
    Sep 2023 – Apr 2024NaturaFullstack Tech Lead

    60% performance improvement on 150k+ row datasets. 40+ reusable TypeScript components. Architectural blueprint for 3x user growth.

    Feb 2023 – Sep 2023AlurxBackend Tech Lead · team of 3

    REST + TypeScript with Contentful and Shopify headless integrations. 70% deployment time reduction, 50% API response improvement, 100K+ daily transactions at 99.9% uptime.

  4. Feb 2020Feb 2022

    Senior Frontend Engineer

    Rivian Automotivevia Turing2 yrs

    Built internal RFQ and supplier management tools processing $50M+ in supplier quotes. Architected a Module Federation micro-frontend enabling parallel development for 100+ engineers across 15 teams. Led 2 development teams (12 engineers), mentored 8+ junior engineers, and ensured WCAG 2.1 AA compliance.

  5. Nov 2018Jan 2020

    Frontend Tech Lead

    Zenfolio / Photobookervia Truelogic Software1 yr · 2 mo

    Led a 5-developer team building Photobooker's first MVP for a nationwide US launch. Implemented a Tailwind design system, established Next.js best practices including SSR, code splitting, and SEO.

  6. Jul 2014Oct 2018

    Senior Frontend Developer

    American Expressvia iSeatz4 yrs · 3 mo

    Worked on the new responsive version of AMEX Travel's Flight, Hotels, Cars, and Packages websites.

  7. Oct 2013Jul 2014

    Frontend Tech Lead

    BBVA Bancomervia Adesis Netlife9 mo
  8. Dec 2011Sep 2013

    Mobile and Web Developer

    Ixpan1 yr · 9 mo

Capabilities

Skills

TypeScript · React · Next.js · Bun · Accessibility

Frontend
TypeScriptReactNext.jsTailwind CSSRemixReact QueryServer ComponentsServer ActionsShadcn / Radix / BaseUIStorybookDesign Systems
Backend
BunElysiaNode.jsNest.jsGraphQLFederated GraphQLREST APIsPrisma / DrizzleMicroservices
Mobile · Desktop
React NativeElectron
Databases
PostgreSQLMongoDBSupabaseTursoPlanetscale
Quality
Accessibility (WCAG 2.1 AA)PerformanceSEOJestPlaywright
Tools
FigmaLinearJiraNotionGitHub
AlsoTeam LeadershipMentoring & TrainingDesign Systems ArchitectureComponent LibrariesClient CommunicationUX / UI DevelopmentSprint PlanningRequirements DiscoveryUI Performance Optimization

Contact

Get in touch

Tell me what you're building.

hi@danielrocha.xyz